Big Green Questions
QMerino is a great material, but it’s almost exclusively produced in Australia and New Zealand. Is there any way to offset the carbon impact of exporting merino around the world?
We put this to Alex Feechan, founder of Scottish brand FINDRA, which uses sustainably-sourced merino in many of its products. “Merino sheep need to be farmed where there are extremes of temperature. The merino fleece has evolved to temperature-regulate the sheep, keeping the animal cool in summer and warm in winter.
“The justification for importing lies in the fibre itself. Merino clothing does not hold sweat particles and does not smell, which means you can wear a garment over and over without having to wash it, which results in a reduction in water and electricity use.
“Our garments are well made and offer the consumer a product that has longevity and flexibility, which we believe also offsets the impact of yarn travelling to the UK.”
TRY THIS: FINDRA Marin Merino Cowl Neck Top, £100. findraclothing.com