Meet Woolpower

“We’re a caring company: we look after our staff, the animals, and the environment.” That was the opening pitch of Woolpower’s Andrew Hunter to CW at the Outdoor Expo in Birmingham earlier this year. And it’s borne out by their products: beautifully made, cosy merino baselayers, mid-layers, socks and long johns with a great eco and ethics story. Based in Sweden, they control the entire manufacturing chain of their kit ‘from the birth of the lamb’ and are on a crusade to reduce waste. Plus they love their staff enough to let each machinist sew their name into each garment they put together. outwearltd.co.uk