CRUMBLE RUMBLE
ICE CREAM SELLERS UP IN ARMS OVER ‘TOO FLAKY’ CADBURY CHOC
CADBURY has landed in hot water with ice-cream sellers over a change to its Flake bars.
The Cadbury flake is apparently now too crumbly for 99 cones, claim icecream sellers.
Businesses say the product arrives as a box of shards and allege the quality has dropped since a manufacturing move abroad.
“You can’t give someone a 99 with a broken flake,” John Taylor, the owner of C&M Creamery Ices, told the BBC.
“It’s embarrassing for an ice-cream man.”
Ice-cream sellers have slammed the decision to move production of the iconic chocolate treat abroad to Egypt.
Katy Alston, who operates a van in Bognor Regis and is also president of the Ice Cream Alliance, said: “We’ve thrown away 70 in a single box before because they’ve all been broken.
“For the first time, I won’t be using Cadbury flake this year. It feels a different product. If you order a 99, you want a good solid flake in it.”
Lawrence Glauser, the owner of Lorenzo’s Ices in east Yorkshire, said he had resorted to buying a German imitation due to the decrease in quality.
Mr Glauser added: “Customers don’t seem to mind, the German ones are a lot denser and don’t seem to fall apart as easily.”
A spokesman for Mondelez International, owner of Cadbury which was founded in the Midlands, said: “Cadbury flake 99 is a naturally delicate and crumbly product.
“We are aware that recently some customers have received a product which does not meet our usual high standards.
“This has been addressed following recent improvements to our production processes, although some prior stock may remain in circulation.
“We are in the process of liaising with our customers (wholesalers) to support those potentially impacted.”