Three Top Tips for event or­gan­is­ers

Cycling Weekly - - CW AWARDS -

Lis­ten to ex­pe­ri­ence

“Go to one of the estab­lished race or­gan­is­ers and pick their brains. Go through the method­ol­ogy, go through the com­plete time­line of what you do, when you do it and how you do it. That is not some­thing that is fi­nite and spe­cific, but all the top or­gan­is­ers know we can­not go on for­ever, and I’m will­ing to men­tor ev­ery­one.”

Rider safety comes first

“Be­fore you look at how big a spec­ta­cle it is, look at the safety of the riders and what you’re go­ing to do to make it a good ex­pe­ri­ence for them.

It’s no good giv­ing it to a risk as­ses­sor, you have to have some­one who has ex­pe­ri­ence, look at it from the riders’ point of view. It can be test­ing but it doesn’t have to be sui­ci­dal.”

Get the word out

“En­gage some­one who can mar­ket the event out­side cy­cling cir­cles, it’s no good go­ing through the Bri­tish Cy­cling data­base, get it out there into the pub­lic do­main. You’ve got peo­ple out there with bikes, who want to get into cy­cling but they don’t know how to do it, so con­tact lo­cal jour­nal­ists and don’t be afraid to talk to peo­ple.”

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