Mirror to buy Express titles

READERS of the Daily Express were assured yesterday the political stance of their favourite newspaper would remain unchanged.

The announcement followed a deal being struck by the publishers of the Daily Mirror to buy a string of titles from Richard Desmond’s media empire for £126.7million which included the Daily Express, the Daily Star and OK! magazine. The takeover links tabloid newspapers from opposite ends of the political spectrum and marks a major shake-up of Britain’s media landscape.

Trinity Mirror chief executive Simon Fox said: “The titles have separate editors and they know their readers best and have full control over the content – that will not change. The Mirror won’t become Right-wing and the Express won’t be turning Left-wing, that would be ridiculous for us to do that.”

The deal could also lead to “efficiencies” on the print production side of the business and would save around £20million a year in costs.

Mr Desmond, chairman of Northern & Shell, described the deal as a “transformational transaction”.

He said: “[It is] a logical and natural next step in the evolution and consolidation of the media sector and will create a larger and stronger platform serving all stakeholders.

“In Trinity Mirror we have a great partner, who will be an excellent steward of the business going forward, and I am delighted to be able to retain an interest in the combined group.”