Pea movie! TV ad to make kids eat greens

Daily Express - - News -

A RAD­I­CAL ITV ad­vert to per­suade chil­dren to eat their greens is launched tonight.

The 60-sec­ond dis­as­ter movie spoof calls on young­sters to help de­feat an in­va­sion of veg­eta­bles by de­vour­ing them.

The “Eat Them To De­feat Them” ad will pre­miere dur­ing Corona­tion Street.

It was de­vised by the group Veg Power, whose cam­paign di­rec­tor Jo Ralling said: “It has never been more im­por­tant to get kids in­spired to eat veg be­cause obe­sity lev­els in chil­dren are ris­ing.”

She said 96 per cent of teenagers and 80 per cent of pri­mary school chil­dren did not eat enough veg­eta­bles.

The ads are funded by su­per­mar­kets in­clud­ing Sains­bury’s, Tesco, Waitrose and Marks & Spencer.

TV chef Hugh Fearn­ley-Whit­tingstall said: “This will in­spire kids to en­joy the huge range of tastes, tex­tures and colours that the bril­liant world of veg has to of­fer.”

Peo­ple de­vour greens, car­rots and pep­pers to bat­tle veg in­va­sion

ITV ad­vert is aimed at get­ting chil­dren to eat more veg

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