Pea movie! TV ad to make kids eat greens
A RADICAL ITV advert to persuade children to eat their greens is launched tonight.
The 60-second disaster movie spoof calls on youngsters to help defeat an invasion of vegetables by devouring them.
The “Eat Them To Defeat Them” ad will premiere during Coronation Street.
It was devised by the group Veg Power, whose campaign director Jo Ralling said: “It has never been more important to get kids inspired to eat veg because obesity levels in children are rising.”
She said 96 per cent of teenagers and 80 per cent of primary school children did not eat enough vegetables.
The ads are funded by supermarkets including Sainsbury’s, Tesco, Waitrose and Marks & Spencer.
TV chef Hugh Fearnley-Whittingstall said: “This will inspire kids to enjoy the huge range of tastes, textures and colours that the brilliant world of veg has to offer.”
People devour greens, carrots and peppers to battle veg invasion
ITV advert is aimed at getting children to eat more veg