We’re facing severe shortages of water within a generation...
FAMILIES could suffer dire water shortages in less than 25 years unless the nation turns off its wasteful habits, the industry warned.
A survey has shown most people believe we have more than enough water because Britain is so wet.
But the South-east – our most densely populated region – gets less rain than some parts of East Africa.
Experts say demand will outstrip supply rapidly due to population growth, more household usage and climate change with wetter winters but drier summers.
The survey by Love Water, which includes the industry and the Environment Agency, was released yesterday after the wettest February and one of the driest Mays.
Environment Agency chief executive Sir James Bevan said: “People might wonder how a country with such a reputation for rain like the UK could reach a tipping point where demand for water outstrips supply in just 25 years.
“But this may become a reality if we don’t take action to save water now. A convergence of factors underpinned by climate change has led us to this frightening prospect.
Risk
“But if we all take concerted action now we can ensure that there will be enough water to go around for generations to come.”
Love Water’s Great British Rain Paradox report says average usage has risen from 18.6 gallons in the 1960s to 31 per person every day.
The South-east is most at risk of tough measures like hosepipe bans.
Water UK’s CEO Christine McGourty said: “It might be a surprise for many people that we have less available water than a lot of other nations.
“The South-east of England actually gets less rainfall than some parts of East Africa.
“Whatever the weather we want to make the most of this vital resource and think carefully about the water we use for now and for future generations.
“Just by making simple changes like turning off the tap when you