Sexist safety ad axed
A “STAY home, save lives” poster has been withdrawn by the Government following a backlash over its apparently sexist depiction of women.
The poster showed a picture of a woman reclining in a man’s arms on a sofa and three images of women looking after children and doing housework.
The Prime Minister’s official spokesman said: “I will make clear it does not reflect the Government’s view on women which is why we have withdrawn it.”
Asked whether the infographic was checked before being produced the spokesman said: “We have produced information throughout the pandemic to ensure we communicate key messages.”
The spokesman was unable to say who produced the image.The image sparked fury online, with Kate Jarman, an NHS manager, saying: “Women do more than childcare and housework.”
Meanwhile, Pragya Agarwal, a data scientist, said: “Who made this? And who approved it? Reinforcing the view it is a woman’s job to homeschool, clean, do the childcare.Are the men out there fighting a war or something?”