New pair prove hit on This Morning
THE gamble to replace Ruth Langsford and Eamonn Holmes on This Morning seems to have paid off for ITV bosses.
Replacement hosts Alison Hammond and Dermot O’Leary have pulled in 44 per cent more viewers since they took over as Friday hosts earlier this month.
Many fans threatened to boycott the show after it was revealed Eamonn and Ruth were being dropped after 14 years.
But in the event, more viewers were tempted to tune in and they seem to like the new hosts.
On their first day, one fan declared: “God this is amazing, already LOVE Alison and Dermot.”
Another said: “They are so funny”, branding the new show “refreshing”.
Since their first show together on January 8, Alison, 45, and Dermot, 47, have averaged 1.3 million viewers. They have achieved a 21 per cent share of TV viewing – a rise of 1.7 share points.
Dermot was freed up by the axing of X Factor, which ended in 2019. Alison has been a roving reporter on This Morning for many years.
Eamonn and Ruth were left reeling by the decision to replace them, although they will return for holiday cover, starting with half-term next month.
They were said to be the highest profile casualties of a “diversity drive” by show boss Martin Frizell.
Last summer ITV chief executive Carolyn McCall announced a Diversity Acceleration Plan.
The channel had been criticised for having an entire day with only one non-white face.