Nifty shades of grey hit spot for M&S

MARKS & Spencer will use more models aged over 50 after shoppers were sold on a campaign featuring older women.

Bosses say women want to see more like them than Stepford mannequins.

Among the new stars is silver-haired

Mia Mauge, 55.

She joins Poppy

D and Ariish

Wol in the shots of M&S neutrals range

– for all skin tones. A source said: “We have used a number of older models and we’ll continue to do so.”

Mia, far right, is represented by Londonbased Grey Model Agency.

Director Rebecca Valentine said: “Given the market reach of M&S is largely to a 50-plus demographic, it is startling they are only now using models of that age. And M&S is seeing the positive results from lingerie sales.”

Laura Charles, lingerie director for M&S, said: “I’ve been blown away by the feedback from many of our customers.”