I’ll tell you what I want... £600k to boost my brand

Baby Spice launches crowdfunder for Kit & Kin

MULTI-MILLIONAIRE Baby Spice is crowdfunding for £600,000 to invest in her business.

Emma Bunton, 48, launched her appeal on CrowdCube for eco baby brand Kit & Kin.

The pop star, estimated to be worth £24million, says she wants her company to be the “No1 sustainable lifestyle brand for families – capitalising on the £2.1billion baby market in the UK alone”.

Investors will be rewarded with shares and discounts on products, promises Emma and her business partner Christopher Money.

So far £450,000 has been pledged in just six days.

The company, specialising in baby essentials, skincare and refillable cleaning products, is stocked by Boots,

Waitrose, Ocado and other retailers. Particularly popular are its eco nappies, with 100 million being sold so far. Launched by Emma, left, and Christopher in 2017, the company was recently valued at £22.5m.

Emma previously said: “I find it so rewarding knowing that we’re helping to protect our planet while making amazing products that parents and little ones love! Our nappies are actually the most accredited eco nappies on the planet and are made in a carbon-neutral plant which is fantastic! They’ve also won a bunch of awards.

“Knowing that families love using our products makes all the hard work so worth it.” According to the company’s research 64% of adults are changing their shopping habits to help tackle climate change.

Christopher said: “We think that the household products you use every day should be safe, gentle and effective but never at the expense of the world around us. Our aim is to build a more sustainable future for your family and the world.We believe that together we can create a future where our children grow up protected and nurtured, while we protect and nurture the planet at the same time.”

Emma has two children – Beau, 16, and Tate, 13 – with her husband Jade Jones, who she married in 2021.

On her company website she appears in promo videos and says: “We want to take the best care we can of our children by removing all the toxins found in everyday products, and protect their planet at the same time.”