Nation’s tweets light up London 2012

World’s first social media-driven lightshow launched last night on the EDF Energy London Eye

Last night saw the first innovative light show on the EDF Energy London Eye inspired by the millions of tweets from around the UK about London 2012.

As the official electricity supplier to London 2012, EDF Energy is measuring the ‘energy of the nation’ by tracking the nation’s tweets about the Olympic Games and Paralympics Games - the highs, lows, triumphs and despairs - and turning them into a lightshow every night at 9pm on the EDF Energy London Eye.

EDF Energy, the UK’s largest producer of nuclear-backed low carbon electricity, has joined forces with a team of world-leading experts in sentiment analysis to stage the world’s first social media-driven lightshow.

The US-based scientists have developed a cutting edge computer programme that analyses the language used in all UK-based tweets relating to the Olympic Games and Paralympics Games.

These are then automatically categorised as being positive, negative or neutral in tone and produce a daily national snapshot of how positive the UK is about the Games. This will be reflected In the lightshow every night.

Sports fans everywhere are being urged to share their feel-good moments from

the Games

The lightshows - including the launch last night by former Olympic gold-winning decathlete Daley Thompson - will all be streamed live on www.edfenergyofthenation.com, allowing people across the country to join in and see the nation’s collective tweets in lights.

Sports fans everywhere are being urged to share their feel-good moments from the Games by tweeting their thoughts using #Energy2012.

Gareth Wynn, EDF London 2012 Programme director says: ‘’Millions of fans will celebrate their highlights from London 2012 on social media. At EDF Energy we know that when you feel better, you perform better. That’s why we’re asking everyone in Britain to share their positive energy with the athletes.”

Help light up London 2012 by:

Simply tweeting your thoughts on London 2012 using #Energy2012 Logging on to www.edfenergyofthenation.com, to see what the nation is saying about London 2012, including regional breakdowns

Downloading the Energy2012 smartphone app to get involved wherever you are