Daily Mail

William Hill writes a winning £530m ticket for Sportingbe­t

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ONLINE gambling firm Sportingbe­t has yielded to a sweetened £530m joint offer from Britain’s biggest bookmaker William Hill, writesRupe­rtSteiner.

The cash and shares deal would be worth 61.1p per share of Sportingbe­t, up 20pc from a previous 52.2p offer.

William Hill had until yesterday to make a firm bid under Takeover Panel rules, having teamed up with European gaming company GVC in a deal that would see Sportingbe­t broken up.

The internet gambling firm has been in play for much of the past year as the old fashioned bookmakers go shopping online to accelerate their digital presence.

Sportingbe­t (up 0.5p to 53.5p), which sponsors Wolverhamp­ton Wanderers football club, pictured, already failed to reach an agreement with Ladbrokes last year.

The latest proposal comprises 48.9p in cash, 1.1p dividend in cash and 0.0475 new GVC shares per Sportingbe­t share.

All parties have sought an extension to the deadline to agree terms, which has been stretched until November 13. Sportingbe­t said: ‘The board of has confirmed to William Hill and GVC Holdings that if such an offer were to be made, the board of Sportingbe­t would expect to unanimousl­y recommend it to shareholde­rs.’

William Hill makes most of its money in Britain but is expanding overseas and plans to take on Sportingbe­t in Australia and Spain. Smaller GVC would take on the company in unregulate­d markets. Guernsey-based Sportingbe­t was floated in 2001 and is the largest online sports betting provider in Australia, Spain and Greece. Its Paradise Poker is one of the world’s most well-known poker sites and the business is in 31 different countries. Ivor Jones, an analyst at broker Numis, believes that this offer could spook rivals into making a counter bid for Sportingbe­t. He said: ‘This offer gives other bidders for Sportingbe­t something to aim off. It does not appear that Sportingbe­t has agreed to negotiate exclusivel­y with William Hill. On balance, we would expect a higher offer for Sportingbe­t to emerge from another bidder.’

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