Wembley’s uphill corporate pitch

WEMBLEY are offering their club members considerable discounts and other perks to renew their corporate seats for another three years.

The hard sell is necessary because the 15,000 season-ticket holders have bankrolled the new stadium on 10-year contracts since it opened in 2007. But even selling 10,000 seats for a ‘more personal membership’ on three-year terms will prove far more difficult in the present economic climate.

The Club Wembley patrons have been offered 20 per cent off the price of one season if they renew and a 40 per cent reduction for upgrading to a more varied choice of membership levels. These range from £960 a year just for England home matches to £10,800 for membership of the exclusive One Twenty Club.

The additional benefits across the board include complimentary travel from Marylebone to Wembley and two-for-one stadium tours.

The FA insist the renewal sales process is progressing well but would not reveal how many have signed on for three more years. lTRIATHLETES

Alistair and Jonny Brownlee both studied Latin at Bradford Grammar School but neither knew the meaning of the Latin words Iuncti In Uno — Conjoined in One — at the bottom of the strange Team GB coat of arms commissioned by adidas to go on Stella McCartney’s Rio kit, which the brothers helped model yesterday. The badge, which supposedly brings together elements from the four home nations for the Olympic challenge, bears a striking resemblance to the Premier League trophy. ADIDAS yesterday withdrew cyclists Laura Trott (right) and Becky James at the last minute from their planned media interviews at the launch of the Team GB Olympic kit.

Adidas were concerned that the British Cycling sexism controversy that saw Shane Sutton resign as technical director yesterday would overshadow their event, even though this was set up mostly as a picture opportunity and British Cycling did not object to the pair speaking. lTOTTENHAM’S

Dele Alli, who is set to miss the rest of the domestic season after being charged with violent conduct for appearing to punch West Brom’s Claudio Yacob on Monday, will still be adidas’s poster boy in the England team at Euro 2016. Alli will be promoted by adidas in the top tier of their players at the tournament, along with France’s Paul Pogba, Germany’s Mesut Ozil and Gareth Bale of Wales.