What do women want? M&S bingo wing busters!
NEVER let it be said that Marks & Spencer is out of touch with what real women want.
Following disappointing sales of ladieswear, the high street giant has unveiled its latest ploy to win back shoppers – a range of innovative underwear for the millions of women who feel a little self-conscious about their wobbly bits.
Foremost among the inventions is a bingo wing buster to give ladies ‘arm confidence’. The ‘armwear’ is a sheer lacy or polka dot shrug which can be worn over a bra and beneath dresses or tops to give subtle support to the fleshy part of the upper arms.
And M&S knickers, the staple of most women’s drawers with 60million pairs sold every year, are getting a makeover.
Now some styles will be available in a new fabric called Flexifit, which claims to have 360 degree stretch that moulds to the body’s curves. And flat seams will mean an end to unsightly VPLs (visible pant lines).
M&S has also created ‘Youthful Lift’ con- trol knickers, which have a ‘subtle’ bottom lifting panel to support the bottom.
The lingerie was just part of the launch of its Autumn/Winter season yesterday. M&S style director Belinda Earl also unveiled 26 pieces, called The Big Easy collection, which includes a washable silk dress costing £49.
But instead of having to wait until after the summer sales for the new season offerings, they will be available to buy today. Miss Earl said she wanted to tap into a growing trend in the fashion industry for clothes that can be worn at any time of year.
Bras meanwhile are getting overhauled with the revival of a 1972 wire-free, lacy design. It was the first M&S bra to sell a million pieces and gives women more natural and demure cleavage, which has come back into fashion recently. An underwired version will be available to those who prefer more support.