Great food label con
Shoppers are being duped by misleading claims on packs
SHOPPERS are being misled by questionable labelling on foods from houmous and pate to chicken and fish, experts warn.
Examples include a duck and orange pate where the main ingredient is actually pork fat, as well as chicken plumped up with water and additives.
Richard Evershed, a professor of biogeochemistry at the University of Bristol, said the problem ranges from misleading labels to serious food fraud – where products can be diluted with potentially lethal ingredients.
‘As our urban lifestyle takes us further and further away from our food sources, there are increasing opportunities for dishonesty, duplicity and profit-making short cuts,’ he added.
‘Whether it’s a matter of making a good quality oil stretch a bit further by adding a little extra “something” or labelling a food falsely to appeal to current consumer trends, it’s all food fraud and it costs the food industry billions. The price to consumers may be even higher, with some paying for these crimes with their health and, in some cases, their lives.’
Professor Evershed gave the example of questionable labelling on houmous – which in its traditional form is a puree of chickpeas, olive oil, tahini, garlic and salt.
Supermarket houmous will often be described as ‘ traditional’ or ‘classic’ on the pack to emphasise its quality. But there is evidence many products are instead made with cheaper rapeseed oil, containing just a drizzle of olive oil or none at all.
Professor Evershed said: ‘This is not illegal, but I think it raises some important ethical issues.’
He claimed there was also a problem with the labelling of supermarket pates. For example, Tesco’s smooth duck and orange pate is 37 per cent pork fat, with duck liver accounting for just 19 per cent.
Chicken liver makes up 15 per cent, while orange marmalade is 6 per cent. The same is true of similar pates from Sainsbury’s, Asda and Morrisons. Professor Evershed, co-author of the book
‘Raises some ethical issues’
Sorting the Beef from the Bull, said the labels are perfectly legal provided the real ingredients are somewhere on the pack.
He also gave the example of frozen fish and shellfish that have water added as part of a glazing process. A 400g pack of frozen salmon fillets from Asda actually only contains 360g of fish – and 40g of ice.
As well as water, fresh chicken can be pumped full of a chemical cocktail including collagen powder. The meat is injected with a combination of the added ingredients, or tumbled in vast machines to plump it up.
The issue is being investigated across Europe in a bid to set legal standards for how much water can be added in this way.
Food fraud can have serious consequences beyond shoppers being misled.
Last month a restaurant owner from North Yorkshire was jailed for six years after a customer died following an allergic reaction to a takeaway curry. It contained peanuts instead of more expensive almonds.