SO, WHO ARE LANE 4?

AN HR consultancy that uses psychology to improve performance in sport and business. It was founded in 1995 by gold medal-winning swimmer Adrian Moorhouse (below), who serves as managing director.

WHY DO ENGLAND WANT TO USE THEM?

Allardyce admitted his players suffered from stage fright against Slovakia. It is hoped working with Lane 4 will help them cope with pressure.

WHO HAVE THEY HELPED?

While their list of sporting clients is kept under wraps, Lane 4 cite partnerships with Land Rover, the NHS, Talk Talk, Coca-Cola and Argos.

WHAT’S WITH THE NAME?

In swimming, lane four is traditionally given to the fastest qualifier in a final. Moorhouse was in lane four for the 100metres breaststroke final at the 1988 Seoul Olympics... and won the race.