Fashionista Sam Cam sets up her style empire

FASHIONISTA Samantha Cameron has wasted no time rekindling her lucrative retail career now husband David’s political ambitions are no more.

Three months after she exited Downing Street wearing a £1,495 Roksanda dress, Sam Cam has taken the first steps towards fulfilling the entrepreneurial ambitions she inherited from her businesswoman mother, Annabel Astor.

I can reveal that the former Prime Minister’s stylish spouse set up a company called Samantha Cameron Studio Ltd last week, in a move that appears to confirm speculation that she is planning to launch her own clothing range.

Her new business is registered in the north Lincolnshire market town of Brigg, down the road from the Normanby Hall estate where the baronet’s daughter grew up.

According to Companies House filings, she owns at least 75 per cent of Samantha Cameron Studio Ltd. The fashion label will be launched under a different name once it starts trading.

Isabel Spearman, who was awarded an OBE for her £60,000ayear job as Sam’s stylist in Cameron’s controversial resignation honours list, is not yet listed as a director, despite reports she will come on board.

But Spearman has previously confirmed she is helping Mrs Cameron with her fashion venture and hinted that a name for the label has already been chosen. It is thought that the duo’s first fashion collection could be introduced as early as next year.

Friends say fineart graduate Samantha, 45, has been itching to resume her highpowered career, after years spent doing the school run for her three children while her husband ran the country.

In addition to her clothing label, there is also talk of her resuming her career with Smythson, where she earned £400,000 a year as creative director, and still works parttime as a consultant on a reported £100,000 a year.

Samantha is also an ambassador to the British Fashion Council, and supports British labels such as Preen, Alexander McQueen and Jonathan Saunders.

She credits her work ethic to her mother Lady Astor, who set up her first business aged 17, later cofounded upmarket furniture company Oka and said she would have ‘died of boredom’ if she had been a stayathome mum.

Still, I’m sure it won’t hurt that Sam’s sister, Emily Sheffield, is deputy editor of British Vogue.