This wine’s a bit flat!
Your favourite red or white will now fit through your letterbox
IT’S the kind of idea you might dream up after one glass too many – but this one has matured nicely.
A young entrepreneur has developed a slim-line wine bottle which can be posted through letterboxes.
It holds the same amount as a 750ml bottle but has been flattened and made longer so it can fit through a standard slot in a front door or postbox.
Joe Revell, 29, of Garcon Wines, said he came up with the idea after listening to a friend complain about missing deliveries at home, when he was not there to open the door and sign for the bottles.
Currently, bottle deliveries are usually dropped off by a courier – and someone needs to be at home to collect them. This often results in people missing deliveries and having to retrieve their order from a depot, which is no more efficient than picking a bottle up at the shop.
The bottles are made from hard glass-like plastic and are packaged in cardboard boxes which cushion the fall from the letterbox to the floor. The bottle itself is 13.5in – about 2in taller than a regular wine bottle – but around half as thick.
Garcon Wines is to become the UK’s first subscription based ‘wine by post’ service when it begins shipping in the spring. Club members can choose from a variety of subscriptions with daily, weekly or bi-weekly deliveries.
Company co-founder Santiago Navarro said: ‘I was well aware of the problems that exist with wine delivery, having previously owned an online wine company.
‘We spent lots of time speaking with designers from around the world when eventually the eureka moment came to us. Since then we worked for a year and a half to get these bottles manufactured.
‘There has never been anything like it before. The bottle feels very nice in your hand, with similar rigidity and clarity to a regular bottle.’
Mr Navarro will source wine from around the world and ship it to the UK in bulk, where it will be decanted into the bottles.