Daily Mail

BREAKFAST TAKE OUT BOOM HELPS PROFITS SOAR 164PC

140% rise in deliveries of breakfasts by Just Eat in the last year 3,800 miles of pizzas - around 25.5m - ordered through Just Eat in 2016. Enough to stretch from London to Detroit £250 most expensive single item ordered last year. It was Qauo – a Middle

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TIME-poor office workers are ordering breakfast to their desks – making early morning eating the fastestgro­wing takeaway category.

Just Eat said more companies were ordering breakfast for their staff, saving time eating at home.

It has driven a shift in ordering patterns at the food delivery firm, with breakfast and desserts the most popular – replacing Greek food.

Chief executive David Buttress, who is stepping down into a non-executive role because of ‘urgent family matters’, said: ‘Busy profession­als work a lot of hours so people are now ordering their breakfast to the office. It’s a new trend.’

The growth in office ordering follows a similar scheme by rival Deliveroo, which saw it launch a service last year where diners can order lunch to their desks.

The UK food delivery market ballooned to more than £6bn for the first time in 2016.

Just Eat increased its slice of the market and reported sales of £376m in 2016, up 52pc on last year, while profits jumped 164pc to £91.3m.

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