Daily Mail


They only came third on X Factor. Seven years on, One Direction are worth a quarter of a BILLION. So how do they (and their very glamorous girls) splash the cash . . .


Just seven years ago, they were schoolboys revising for their GCSEs and A-levels.

Today, Harry Styles, Louis Tomlinson, Zayn Malik, Niall Horan and Liam Payne — collective­ly known as One Direction — are worth a staggering £262 million. That’s at least £50 million each.

This week, records filed at Companies House showed the X Factor graduates have sold ten shares in their firm 1D Media, netting them a cool £14 million each.

Terrifying­ly, all are 25 or under, with all five making the Sunday Times’ under- 30 Rich List last year.

To put this into context, the Beatles had each made £1.1 million at a similar point in their careers. Even taking into account inflation, this works out at a comparativ­ely paltry £16.7 million per Beatle.

In the process, the 1D quintet have grown rather more discerning. Gone are the Primark onesies and the Citroen C3s — the modest hatchback Irishman Horan learned to drive in — and in come the designer suits and luxury convertibl­es.

To the companies through which they funnel their earnings — 1D Media, Rollcall Touring and PPM — the money rolls in from music royalties, merchandis­ing, touringand seven-figure endorsemen­t deals.

CLEMMIE MOODIE looks at how the band amassed such vast wealth — and what they have blown it on ...

 ??  ?? Starting out: Fresh faced Niall, Louis, Zayn, Liam and Harry in 2011
Starting out: Fresh faced Niall, Louis, Zayn, Liam and Harry in 2011

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