THERE’S NO EXCUSE FOR LETTING YOURSELF GO

TOTAL: £3,067

Television presenter naomi isted, 38, lives in essex with her property developer husband, Haydn, and their two children, aged seven and two. MY BULGING cabinet isn’t about vanity. It’s about work. Since cameras switched to HD, every spot and wrinkle shows up and is magnified on screen. Television is notoriously competitive, and I have to buy expensive skincare to maintain my looks.

I get up at 5am every day and work out. My toddler doesn’t sleep well, so I invariably have broken nights, and then I work all day till late at night — including attending around three industry events every week. It takes time and energy to make my skin look as dewy as I’d like. It’s naturally very dry, so I use lots of face masks and products by Niod — which are like little skin tinctures — to maintain the moisture levels.

Every day I take a collagen drink called Skinade, which I keep in my bathroom so I don’t forget about it — if I miss a few days I find myself feeling under the weather, even though it’s really about replenishing collagen in the skin.

My hair is naturally this length, but for nights out I have a hairpiece to hand, which cost me £500, and I’ve invested a great deal in hair products by Gold Class, which make an enormous difference.

My husband doesn’t mind in the least that I spend so much money. He positively embraces the fact that I take care of myself rather than letting myself go.

There’s no excuse these days. I eat healthily and organically and exercise, and I expect him to do the same. People judge you on appearances, and I’m more than happy to invest in mine.’

Is it worth it? Yes, I think I am!

10 PRICIEST PRODUCTS

Inanch Hair extensions, £500 Newa facial skin contouring device, £349 Fluide VIP moisturiser, £187 Rodial Dragon’s Blood Advanced Serum, £125 Skinade collagen drink, £105 Aurelia Probiotic Miracle Cleanser, £62 Aurelia Skincare Serum, £57 RegimA B-Complex face cream, £50 3D Bronzing, £49.95 Phytolium hair treatment, £45.50

AND TOP THREE BARGAINS

Revlon hairspray, £10 Masque Bar Brightening Sheets, £9.99 Rituals Happy Buddha Shower Gel, £8.50