Now your Milkybar has even more milk
THE Milkybar recipe is being changed to make milk the main ingredient rather than added sugar.
The move by Nestle is in line with a pledge to cut sugar levels to tackle rising childhood obesity.
Nestle is also working on reducing sugar in other brands such as Aero, Yorkie, Rolo, Quality Street and Smarties.
The white chocolate Milkybar has been on shelves since 1936 and the ‘strong and tough’ Milkybar Kid, dressed as a cowboy, first appeared in adverts in 1961.
In the past the confectionery giant promoted Milkybars as a ‘delicious source of milky goodness’.
But the old recipe was 57.3 per cent sugar and just 26 per cent milk powder. The new version will be 37.5 per cent milk powder. The sugar content of the new recipe is still high at 52.6 per cent – but this is partly due to the natural sugar found in milk.
Nestle said the reformulation would remove almost 350 tons of sugar and 130million calories from UK public consumption, part of its pledge to remove 10 per cent of sugar from its produce by 2018. The changes to the Milkybar follow the introduction of a new lower sugar KitKat by Rowntree’s. Last month, the company unveiled 30 per cent reduced sugar versions of two of its best-selling products, Fruit pastilles and Randoms.
Changes to Nestle’s chocolate bars have raised concerns that the taste will change but the firm is carrying out tests to ensure customers are happy.
The newly designed packs of Milkybars with the line ‘Milk is now our No 1 ingredient’ will appear across the full range of bars, buttons and sharing bags this month. Nestle’s chairman, Fiona Kendrick, said: ‘We have used our strength in research and innovation to develop a great recipe that replaces some sugar with more of the existing, natural ingredient that people know and love.’