How networking can propel you to the top
UP to 85 per cent of jobs are found through networking, so it pays to know how.
Frederique Beccari, the business development director of Debbie Flevotomou Architects in London, networks at a high level, introducing clients to the company she works for.
She says: ‘Networking is one of the most important aspects of career progression and I never stop doing it.’
Despite the proliferation of online networks, she says: ‘ Attending live events and connecting with new people on a human level helps build a powerful rapport.
‘In my experience in business development with the advertising agency Havas in Paris, and as an art dealer in New York, I have always attended live events to meet new people, and it’s generated business opportunities and some enduring friendships.’
Frederique, 53, now mentors younger women by introducing them to contacts who might open doors for them.
‘Meeting and connecting with other people extends your network and circle of influence,’ she says.
Howard Lewis, founder of OFFLINE ( offlineandon.com), which runs social and business networking events in London, advises those who want to make the most of live networking: ‘Smile — it means people remember you kindly — and look them in the eye.’ Recognise that everybody has a story within them and talk to people about their lives, he adds.
‘It helps if your business card displays not just your contact details but a bit of personal information, such as hobbies and pursuits,’ says Howard.
He also advises not to be alarmed if you find yourself close to senior or imposing figures. Remember, they are human like everyone else. And don’t hog the conversation.
‘Many people are too hasty to reel off their list of achievements,’ says Howard, ‘ but nobody else is much impressed by that. What really matters is what you give participants rather than take from them.’
Finally, always follow up with those you have met. He adds: ‘Even if there is no direct benefit, just get together for a coffee. Your connection may go no further, but the conversation may take you in unexpected directions.’