ANALYTICS ARCHITECT! THE OH-SO LUVVIE JOB TITLES OF BBC BOSSES
IN the BBC’s acclaimed satire of itself, W1A, senior staff swagger around with ridiculous job titles such as ‘Director of Better’.
And it seems art imitates life, with the pay report highlighting how money is being thrown at managers with baffling duties.
Huge sums are being spent on people doing roles that sound meaningless to anyone not immersed in BBC jargon.
Here are ten such jobs – each in the £150,000 to £200,000 pay bracket – along with the often puzzling description of what the employee actually does.
ANALYTICS ARCHITECT Name: Patrick Foody. Role: Ensuring vision, roadmap and strategy for data analytics is delivered using standardised, reusable and innovative architectures.
IDENTITY ARCHITECT Name: Colin Brown. Role: Delivering enterprise solutions for identity management and access management.
SERVICE ARCHITECT Name: Terence Reeves. Role: Designing the service architecture.
INTEGRATION LEAD Name: Richard Smith. Role: Drive a number of initiatives.
TECHNICAL PROJECT MANAGER Name: James Hewines. Role: To develop and demonstrate tech- nical project management and agile skills.
HEAD OF STRATEGIC CHANGE, WORLD SERVICE Name: Adrian Van Klaveren. Role: Responsible for leading change activity across BBC News Group.
CHIEF ARCHITECT Name: Jatin Aythora. Role: ‘Confront your fears and size up your risks’ (in his own words).
DIRECTOR AUDIENCES Name: Nick North. Role: Provide strategic leadership to the team managing central audience measurement, marketing sciences and brand insight teams.
HEAD OF NETWORK SUPPLY Name: Helen Blenkinsop. Role: Supply of services; has now become ‘head of change’.
DIRECTOR FUTURE COMMISSIONING Name: Emma Swain. Role: To address the big questions facing BBC Television in the run-up to charter review and beyond.
On top of all these, the BBC is advertising for a ‘problem manager’. The job advert states: ‘You are an enthusiastic subject matter expert with a passion for problem management... you will be joining a new and exciting team to improve the user experience for our audience.’