Daily Mail

Alarm at Mo’s minder

- c.sale@dailymail.co.uk and twitter.com/charliesal­e

THE way showbiz agency Freud Communicat­ions control publicity around Britain’s sole superstar athlete Sir Mo Farah has created controvers­y during the Championsh­ips.

The complaints have been about media access to Farah being strictly limited to avoid questions about his coach Alberto Salazar, who is mired in allegation­s about banned drugs.

Farah is the only British athlete with a publicist and Freud’s Jo Livingston­e has a media pass that allows her to keep close to Farah even when he is in the mandatory interview area after a race.

Livingston­e claims she is there to keep abreast of what Farah is saying rather than dictate to whom he speaks. And she says Farah’s preparatio­ns for Saturday’s 5,000m final, as well as his treatment for a worryingly swollen knee following last Friday’s 10,000m, has restricted his availabili­ty for interviews.

Farah is not thought to pay Freud very much for their publicity work but the deal is linked to a wide-ranging agreement with Nike.

THE streaker who ran down the London Stadium track shortly before the start of the 100m final has escaped prosecutio­n because there is no law surroundin­g athletics — as there is in football — for pitch invaders. But the serial streaker, who was covered in grease to make him harder to catch, did have two-and-a-half hours locked in the stadium contemplat­ing his fate.

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