PEUGEOT

is opening what it claims is the world’s smallest car dealership — in a phone box. The iconic red K6 series box, just 0.8 sq m has been transformed into an online showroom and opens for business in Russell Square, London, from Tuesday.

Inside, users will find a tablet connected to the ecommerce portal, where they can browse, finance and order a new car.

peugeot.co.uk/russell square.