HOW LEGO FANS BUILT A £15m EVENTS BUSINESS

Live CompanCompany Group, the organiser of Bricklive conventions con for Lego enthusiasts, hash listed for £14.5m The firm is behind the annual four-da day Bricklive event in Birmingham, Birmin which attracts 500,000500,00 people It has also hosted events in Italy, Belgium, SouthSo Korea, Japan, Switzerland Switzerlan and Brazil The events feature ‘graffitigraffi walls’ where visitorsvisito can write their namenam in Lego bricks MoreM than 3m Lego bricksbric were brought in to fill building areas for enthusiastsent to make theirthe own creations THE UK’s biggest organiser of conven- conventions for Lego enthusiasts has listed on London’s junior stock exchange.

Newly-formed Live Company Group, which previously traded as Parallel Media Group, was readmitted yesterday, valued at £14.5m.

It recently bought Bricklive, a company that runs events in the UK which attract hundreds of thousands of Lego fans. Bosses said the listing would help fuel an expansion overseas, including in the Far East and China.

The number of Bricklive events hit 17 this year, with hopes this will rise to 30 in 2018. David Ciclitira, the company’s executive chairman, said: ‘The admission to AIM marks a momentous point in a successful year and will allow us to continue to grow.’

The Bricklive shows were launched in 2014, and this year, its four-day event in Birmingham attracted 500,000 people.

Live Company Group also owns Parallel Live, which runs Lego enthusiast events in the US.

Shares in the company rose 18.8pc, or 6p, to 38p.