Brit ace hits the jackpot on and off the court

KYLE EDMUND is guaranteed to pocket a minimum of £256,000 for reaching the Australian Open quarter-finals, his most lucrative week on the ATP tour. Winning his next match would mean his purse going up to £512,000. However, before he hits a ball there are likely to be other spin-offs too, with bonus payments from sponsorships. As Sportsmail revealed in November, Edmund signed a four-year deal with sportswear giants Nike. This fortnight’s performance is expected to have triggered extra payments of six figures from that agreement. The company has been attracted to him by the fact that he was one of six players aged 22 or Spot on: Sportsmail’s report under to finish last season inside the world’s top 50. The deal is tied to ranking incentives and performances in tournaments, with the Grand SlamsS the most important. It alsoa helps that Edmund — whose officialo prize-money before this week was £1.6million without such things as endorsements anda Davis Cup fees — is from Great Britain. Being from the country that hosts Wimbledon and is a major market always results in more commercial interest. Edmund is from Beverley in Yorkshire, but his official residence is now stated as the Bahamas. Not only does that qualify for lower tax rates, but he has begun to train at Lleyton Hewitt’s academy there. These days Edmund — who also has endorsement deals with Wilson, Jaguar and David Lloyd Clubs — is rarely in the UK anyway due to the life of constant travel on the tour.

RISING STAR EDMUND HITS NIKE JACKPOT