Sky’s La Liga rights under threat again
SKY SportS’ rights deal for Spanish football, which has run for more than two decades, is in danger of breaking down.
pundits on Sky’s La Liga coverage are exploring other opportunities because they fear the contract will not be extended.
It was thought Bt Sport had snatched the Spanish rights three years ago, only for Sky, who had just lost Champions League games to their big rivals, to raise their offer to £18million a year.
that will not happen again because Sky — owing to soaring premier League costs — now stick rigidly to offering what they believe a rights deal is worth to them.
It is understood La Liga have rejected Sky’s bid of less than £18m a year for what is regarded as the most important foreign football package.
Spanish tV rights negotiations tend to drag on and it could be near the start of next season before a deal is agreed.
Bt, who could challenge for La Liga coverage again, are still to renew their contracts for French and Italian football for 2018-19.
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