Daily Mail

Overcoming the age barrier — of youth

- ActionCoac­h 01284 701648, right at Home 0151 305 0755. LW

forMer Carillion graduate trainee luke Kay sensed that the collapsed constructi­on company’s business model was unsustaina­ble.

‘Contracts didn’t make financial sense and i started to get a bad feeling,’ he says.

So he started his own business, and is now an ActionCoac­h business coaching franchisee in liverpool. But at 28, coaching older business owners at first had credibilit­y issues.

‘ActionCoac­h trained me to tackle objections — including ones over my age,’ he says.

‘With 3,500 strategies and tactics to help grow firms, ActionCoac­h franchisee­s don’t need 30 years of experience.

‘i could be a grandson of some clients, but as one told me, “if you’re good enough, you’re old enough”.

‘The best moment was when a former entreprene­ur of the year winner said he’d had his best business year since working with me.’

ian Christelow, ActionCoac­h UK co-founder, says: ‘Your age shouldn’t matter — a great franchise should have a solid system and a supportive team to help you make a success.’

An ActionCoac­h franchise costs from £21,000.

running a home care company at 27, Almas Adam also faced credibilit­y issues.

Almas, the loughton, essex, franchisee with right At home, says: ‘i am as old as clients’ grandchild­ren, and our care staff are about the same, but the right at home franchise has been a huge help.’

So much so, Almas is a finalist in the Young franchisee of the Year award. A right at home franchise costs from £31,995.

 ??  ?? Youthful outlook: Luke Kay
Youthful outlook: Luke Kay

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