The Ox­ford stu­dent who’s given up on law ca­reer... to be a star on In­sta­gram

Daily Mail - - News - By Faye White Show­busi­ness Re­porter

SHE at­tended a £9,600-ayear nurs­ery and no fewer than four pub­lic schools, then won a place at Ox­ford.

But well- heeled Grace Bev­er­ley, 21, has now shelved plans for a ca­reer in law – to be­come a full-time ‘In­sta­gram in­flu­encer’ in­stead.

Un­der the name GraceFitUK, she al­ready has more than a mil­lion fol­low­ers on­line, where she shares ex­er­cise tips in tight sports­wear. She uses so­cial me­dia to sell her own fit­ness prod­ucts – and en­dorse other brands with spon­sored videos.

Miss Bev­er­ley went to Ox­ford af­ter get­ting an A*, an A and a B at A-level at the pres­ti­gious St Paul’s Girls’ School in west Lon­don. This fol­lowed pe­ri­ods at three other pri­vate schools dur­ing a six-fig­ure ed­u­ca­tion that be­gan at a bilin­gual nurs­ery, La Petite Ecole Fran­caise, which now costs £9,600 per year.

Her fa­ther, Peter, runs his own busi­ness con­sul­tancy while her mother, Vic­to­ria, is a se­nior cu­ra­tor at the Vic­to­ria and Al­bert Mu­seum. How­ever, in­stead of pur­su­ing a high­pow­ered pro­fes­sional ca­reer like many of her peers, Miss Bev­er­ley hopes to em­u­late the likes of Zoella – the Bri­tish so­cial me­dia su­per­star worth an es­ti­mated £2.5mil­lion.

So­cial me­dia stars – or ‘in­flu­encers’ – earn money through part­ner­ships with brands which pay them to ad­ver­tise their prod­ucts. They can make up to £100 per post if they have up to 10,000 fol­low­ers, while for those with a fan­base of 100,000, the money can rise to £350 per post.

Miss Bev­er­ley, who al­ready posts around four spon­sored videos a month, has 366,000 fol­low­ers on YouTube and 837,000 on In­sta­gram – mean­ing she could be com­mand­ing con­sid­er­ably higher fees.

The Ox­ford mu­sic stu­dent is due to com­plete her de­gree at St Peter’s Col­lege next year, and had in­tended to take a law con­ver­sion course af­ter­wards. How­ever, she has now de­cided to pur­sue her web ca­reer in­stead.

The un­der­grad­u­ate be­gan post­ing pho­tos on­line dur­ing her A-lev­els to track her ex­er­cise progress, and even blocked ‘around 400’ peo­ple she knew from ac­cess­ing the page out of em­bar­rass­ment. ‘I wanted to get fit for sum­mer and didn’t ex­pect it to con­tinue,’ she said. Miss Bev­er­ley in­sisted that her so­cial me­dia com­mit­ments have not af­fected her stud­ies. ‘If it’s a re­ally stress­ful week and all I can post is a selfie then that’s that, it’s not the end of the world,’ she said.

‘I will never give the univer­sity a rea­son to think that they are not my top pri­or­ity.

‘I’m ex­tra-care­ful and ex­tra-dili­gent and try ex­tra hard in all my work. I can han­dle it and I can han­dle the stress. I like be­ing busy. I’ve worked so hard to get to this point ... I don’t want to look back and think “I could have done so much bet­ter”.’

Busi­ness savvy: The mu­sic stu­dent sells her own fit­ness prod­ucts on­line

More than a mil­lion fans: Grace Bev­er­ley

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