Daily Mail

Sor­rell’s new tar­get


SIR Martin Sor­rell’s ad­ver­tis­ing out­fit is in talks to make its sec­ond ac­qui­si­tion since be­ing launched by the 73-year-old ty­coon.

S4 Cap­i­tal said it was in ad­vanced talks to snap up Mighty Hive, a San Fran­cisco start-up that works with sev­eral ma­jor brands. The firm uses so- called ‘ pro­gram­matic ad­ver­tis­ing’, which gives robots re­spon­si­bil­ity for buy­ing and sell­ing ad space on­line. If suc­cess­ful, the takeover would be the sec­ond made by S4 af­ter it bought Dutch dig­i­tal ad agency Me­di­amonks for £300m.

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