How many of your favourites are re­ally in that choco­late tin

Daily Mail - - Countdown To Brexit D-day - By Sean Poul­ter Con­sumer Af­fairs Ed­i­tor

RUM­MAG­ING around in the tub of choco­lates for our favourite has be­come a tra­di­tion at Christ­mas – as is the row over who’s pinched all the good ones.

But it looks as though it may ac­tu­ally be the con­fec­tionery firms who are to blame, af­ter they were ac­cused of of­fer­ing fewer of the choco­lates we love and lots of those we love to hate.

Al­though mak­ers say they tai­lor the mix of choco­lates to suit cus­tomers’ tastes, re­searchers for con­sumer ex­perts Which? say the four Christ­mas tubs they ex­am­con­trast ined – Nes­tle’s Qual­ity Street, Mars’ Cel­e­bra­tions and Cad­bury’s He­roes and Roses – did not match pop­u­lar de­mand.

Look­ing at Qual­ity Street, some 26 per cent of peo­ple in the Which? sur­vey named the nut and caramel pur­ple one on their list of three favourites. If this was re­flected in the con­tents, this would mean 11 to go round, yet there was only five.

How­ever, just 12 per cent listed the straw­berry de­light as their favourite, which should equate to no more than five per tub – yet there was dou­ble the num­ber, mean­ing they are most likely to be left among the wrap­pers.

Delv­ing into He­roes, re­searchers found there were very few fans of the eclair, yet there was an av­er­age of 12 per box. By there were only nine of the pop­u­lar Wis­pas and just six of the Twirls.

Which? said the favourite in a Cad­bury’s Roses tub is the hazel in caramel, which, in an ideal world, would equate to 11 in the tub. How­ever, the ac­tual num­ber left a sour taste – just five.

Cel­e­bra­tions tubs in­clude minia­ture ver­sions of pop­u­lar choco­late bars, with the Milky Way not well-liked. But there was eight in the tub – only two fewer than the much more favoured Mal­teser Teaser.

Which? mag­a­zine ed­i­tor Harry Rose said: ‘Our anal­y­sis shows that it’s not your fam­ily’s fault that your favourite flavours dis­ap­pear from the tub so quickly: there re­ally are too few pur­ple ones to meet pop­u­lar de­mand. Of course, if you’re a fan of straw­berry de­lights, eclairs or milky ways, this will be wel­come news as you’re more likely to still be eat­ing choco­lates into the New Year.’

All the con­fec­tionery firms said they tried to take con­sumer pref­er­ences into ac­count when pro­duc­ing a mix.

A Nes­tle spokesman added that its Qual­ity Street as­sort­ment was made up of three dif­fer­ent types of sweet – fruit cremes, choco­lates, and tof­fees and fudge. Each tub is broadly split into thirds along these lines, which is why you will get more sweets such as the straw­berry de­light, which is one of only two fruit cremes, and fewer of the pur­ple one or green tri­an­gle, which are just two of the five in the choco­late-based cat­e­gory.

‘It’s not your fam­ily’s fault’

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