Daily Mail

Mail’s record-breaking sales

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The Daily Mail has broken yet more circulatio­n records as sales continue to outperform the market.

The latest official ABC figures for November reveal that UK retail sales of Saturday’s Mail rose month-onmonth to 1.8 million copies, reaching a new record market share of 28.9 per cent. This puts it even further ahead of nearest rival The Sun, with the lead now a massive 2 0,000 copies.

Across the week, the Daily Mail posted its highest ever market share of 25.2 per cent – up from 2 .6 per cent last year – with yearon-year sales outperform­ing both The Sun and The Daily Telegraph.

The Daily Mail continues to have the highest retail sales of any paper in England, Wales and Northern Ireland, with the equivalent of 13 copies sold every second of the working week.

Our sister title the Mail on Sunday also equalled its best-ever market share of 22. per cent.

The latest UK retail sales figures – which include paid-for newsstand copies and subscripti­ons – are further evidence of the ongoing popularity of the Mail, which continues to invest in journalism to bring you the sharpest news coverage, incisive analysis and award-winning campaigns, as well as the very best features and sport.

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