3 OF THE BEST

FIX-IT SHAMPOOS

IN YOUR 50s

VIRTUE Recovery Shampoo (£36 for 240ml, cult beauty. co.uk) boasts Alpha Keratin 60ku, a reparative protein which promises thicker, softer locks.

IN YOUR 60s

TO REPAIR brittle hair, try Olaplex No4 Bond Maintenance Shampoo (£24, cult beauty.co.uk). Previously only available in salons, it rebuilds bonds in hair damaged by heat and wear.

70s IN YOUR

LIVING Proof Restore Shampoo (£24, spacenk. com) leaves dry, mature hair more resistant to breakage, and also cleanses without stripping away moisture.