Daily Mail

Why Davos has had its day

- Ruth Sunderland BUSINESS EDITOR

Theresa May is not planning to attend Davos this year – and if she were to turn up at this week’s jawfest, she might not want to be reminded of the speech she made at the gathering two years ago.

Then, she lectured her audience on how Brexit had given the UK a ‘unique opportunit­y’ to step up to a ‘new leadership role’ as the strongest champion in the world for business, free markets and free trade.

she was, she declared, speaking as the Prime Minister of ‘a country that faces the future with confidence.’ It hardly needs saying that it doesn’t feel like that now, with businesses in despair at the utter chaos in Westminste­r and millions of ordinary people seething in disgust at the self-serving antics of politician­s.

Mrs May herself commands admiration for her fortitude and integrity, and she probably won’t miss Davos, which doesn’t seem her scene. The earnest round of conference­s are, for many delegates, an alibi for shameless sucking up and showing off.

It’s just as much a networking event and recruitmen­t fair for chief executives, as it is a forum for solving the pressing economic issues of the day, as it purports to be.

Mrs May is not the only high profile absentee. Indeed, the list of people who are not expected to show up – Donald Trump, President Xi Jinping of China and French president emmanuel Macron – is at least as significan­t as those who are: an eclectic mix including David attenborou­gh, Prince William, the musician will.i.am and illusionis­t David Blaine.

It’s become a staple to attack Davos for its elitism, but it is losing relevance, as the high profile no-shows suggest.

The grand Davos belief in globalisat­ion is facing a profound populist challenge.

emboldened by the election of Trump and by Brexit, populist parties are gathering strength in europe. In the face of this turbulence, the Davos get-together looks and sounds hopelessly out of touch.

The World economic Forum, which organises the event, has this year fixed upon the theme of ‘ Globalizat­ion 4.0: shaping a New architectu­re in the age of the Fourth Industrial revolution.’ What? That piece of gobbledego­ok, which would have most normal people scratching their heads, sums up the problem.

It isn’t just that Davos Man – another long running sore is the under-representa­tion of women – doesn’t really understand quite why citizens are so disaffecte­d, or how deep the disillusio­nment runs. It is that he has no idea even how to communicat­e in a language ordinary people can understand.

GLOBALISAT­ION has held sway since the fall of communism in the 1980s. It has lifted millions out of poverty, but at the same time it has rattled workers in developed countries, who have seen their job security and wages undermined by competitio­n from developing markets.

Their anxiety is compounded by new technology capable of taking over tasks, or even entire jobs that are carried out by humans.

The result has been a backlash against the elite, a return to protection­ism and a deep dive in nostalgia for a mythical time when america, Britain or wherever were truly ‘great’. The assembled brainpower at Davos should be able to make useful contributi­ons. Instead, the gathering has become a byword for the absurdity and narcissism of the elite.

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