BREAD

NO: Hovis Best of Both YES: Roberts Bakery White Bloomer THE Hovis packaging states: ‘This bag is 100 per cent recyclable.’ But the small print makes it clear what that means: ‘Recycle with bags at larger stores. Check locally.’ As Mr Ellin explains, there’s very little demand for this sort of plastic: ‘Even if the council collected them, it is unlikely they would find a market and they’d end up in waste-to-energy because the market is that bad.’ In others words, they’d be incinerated.

While most loaves are plasticwrapped, Roberts Bakery’s packaging is 85 per cent recyclable paper with a transparent window made from 15 per cent recyclable film.