WHAT’S NOW & HOW TO DO IT...

A BLONDE BOOST

NEW products designed to boost blonde hair have supercharged ingredients, such as the hydrating hyaluronic acid in Kerastase’s Blond Absolu range.

To remove brassy undertones, try the Kerastase Cicaplasme treatment, a fortifying heat protection serum (below left, £25, kerastase.co.uk), or Charles Worthington’s ColourPlex Toning Ultra Violet Shampoo (£7.99, below centre, boots.com).

For stronger, lightened locks, use John Frieda Sheer Blonde Go Blonder Lemon Miracle Masque (£4.66, below right, boots.com).