PEARLY WHITE BOTTLES TO SAVE OUR SEA LIFE

THE team at Yorkshire-based natural health brand BetterYou has spent 12 months developing 100 per cent recycled and recyclable packaging.

The bottles use ocean-recovered and consumer plastic sourced from the UK. The company expects the change will remove 14 tonnes of plastic from the oceans in 2019 — as much as 2.8 million plastic bags.

Marketing director Jen Julian says: ‘We started asking manufacturers for sustainable alternatives two years ago but the technology wasn’t available. Things have moved very fast in the past eight months. Our biggest problem was getting a pure white product in line with our brand colour. The best many manufacturers could offer with recycled plastic was a dirty grey.

‘But we persisted, and we’ve now got exactly the product we were looking for. It is more expensive for us, but we’ve met our pledge.’ betteryou.com