AMANDA HOLDEN

has barely recovered from appearing on Celebrity Apprentice for Comic Relief. ‘Bloody Alan Sugar!’ she tells me. ‘I was totally out of my comfort zone doing something like that because I do not regard myself as a businesswoman. Alan Sugar basically called me and begged me to be on the show. ‘I’m not even going to lie and say I did it for the greater good. It was terrifying, it was 72 hours and there were no frills. ‘We only had four or five hours’ sleep over the 72 hours. The whole thing was an exercise in sleep deprivation.’