MONSOON

LAunCHed in London in 1973, there are now 1,400 shops in more than 70 countries. FAMOUS FACES: Models include Jodie Kidd and Yasmin Le Bon. FINANCIAL HEALTH: After a dismal 2017, sales at Monsoon’ s parent company, drillgreat, remained flat at £ 424 million; 140 stores closed.

EXPERTS SAY: ‘ The range suffers from not knowing who it is making clothes for — ageing rock hippies or new- age youngsters?’ says Maggie Pagano. BESTSELLING ITEM: Aster shirt dress, £ 65, worn by Lorraine Kelly (left). FORECAST: Plans to focus on shopping centres, railway stations and airports.