FRENCH CONNECTION

Founded by Ceo Stephen Marks in 1972, it has more than 130 stores across europe. FAMOUS FACES: Shoppers include Poppy delevingne, Taylor Swift ( right) and Kate Middleton, who wore its £57 blouse for her 2013 portrait. FINANCIAL HEALTH: While recent results showed a small profit (£100,000), its operating loss has tripled in 12 months to £ 9.3 million, and in- store sales have plunged by 10.6 per cent to £58.4 million. Last year there were suggestions it might be put up for sale. EXPERTS SAY: ‘ It’s one of those brands that has become too big and unfocused,’ says Richard Hyman. BESTSELLING ITEM: Baani fringeembellished jumpsuit, £110. FORECAST: A foray into bridalwear, with wedding dresses starting at £ 225. Talks with potential buyers are ongoing.