Bloggers’ diet book makes £2m... in one week
IT’S overtaken Peter Kay’s autobiography to become the fastest-selling nonfiction title in British history.
But you’d be forgiven for not recognising the two food bloggers whose diet cookbook has sold a record-breaking 210,506 copies in its first week.
Authors Kay Featherstone and Kate Allinson are already thought to have made £2.1million from sales, according to publishing magazine The Bookseller.
The book, Pinch Of Nom, based on their food blog and Instagram account, features recipes to help people lose weight. Miss Featherstone and Miss Allinson, who are partners, have gained a huge online following for their ‘healthy recipes that don’t taste like diet food’, including waffles, toad in the hole and shepherd’s pie.
The book knocked Mary Berry’s Quick Cooking off the top of the bestseller chart, and has beaten the record set in 2006 by Peter Kay’s The Sound of Laughter – which sold 165,000 copies.
Current records on book sales began in 1998. The Jamie Oliver book Jamie’s Italy previously had the best first-week sales for a cookery book after selling 155,000 copies before Christmas 2005. Only books by JK Rowling, EL James and Dan Brown have sold more copies in the first week of release.
The couple, who used to run a small restaurant on the Wirral, decided to start the blog after beginning to lose weight themselves. According to Pinch Of Nom, all of the 100 recipes included are ‘compatible with the principles of Weight Watchers and Slimming World’.
‘Nom’ is a word popularised by the Muppets character the Cookie Monster whose catchphrase is ‘om nom nom’. People now use the word to suggest food they are eating is tasty.
Miss Featherstone has lost seven stone since launching the blog three years ago and Miss Allinson has lost five.