NOSTALGIA FACTOR

FOOD historian Dr sue Bailey analyses the snacks’ background and rates the most iconic brands.

PRINGLES

PATENTED in the U.S. in 1976, we had to wait until July 1991 to enjoy them over here when the innovative stacking made them an instant hit along with the clever tag line: ‘Once you pop, you can’t stop.’ So original. 10/10

WALKERS

LAUNCHED in 1948 by a butcher who decided there was more cash in spuds, Walkers is one of our oldest and best loved brands of potato chips. Salt and Vinegar flavour followed hard on the heels of the original Cheese and Onion — and the green packet is an icon. 9/10

JACOB’S MINI CHEDDARS

BACK in 1851 when W&R Jacob founded their bakery, how could they have guessed that Mini Cheddars would be one of our favourite snacks almost 200 years later? Top marks for longevity. 9/10

SALT & SHAKE

FRANK SMITH produced Britain’s first commercial crisp in a North London garage in 1920. The crisps are still going strong with Sixtiesstyle packaging that taps into our nostalgia craze. 9/10

HULA HOOPS

MARKETED firmly at children when they launched in 1973, clever new advertising taps into our nostalgia. Now it’s adults stacking Hula Hoops on their fingers. 9/10

DORITOS

DEVELOPED in U.S. in 1964, Doritos (‘Little Golden Things’ in Spanish) arrived here in 1994, capitalising on our craze for hummus. A marriage made in heaven. 8/10

MCCOY’S

BRITAIN’S first crinkle-cut crisps were launched in 1985. The waffle texture has been wowing us all ever since. 8/10

TYRRELLS

CLEVER decision to leave the skin on the potatoes makes these authentically British crisps appear genuinely artisan and healthy. 8/10

MONSTER MUNCH

LAUNCHED in 1977 by Smiths and relaunched with a raft of new flavours in 2008, the Seventies-style packaging with furry monsters cleverly taps into retro feelings. 8/10

QUAVERS

THESE curly puffs were revolutionary when they were launched in 1968, tapping into our passion for space-age foods. This was just months before men landed on the Moon. 8/10 THESE baby French fries tap into our love of miniature food. 5/10