At just £39, could this dress be the summer’s biggest must-have?
FLOATY and floral, it’s being g talked about as this summer’s s must-have dress.
And at just £39 from Topshop, , it seems an absolute snip.
But there is one small problem – it has already sold out across much of the country.
Keen to inject a burst of colour - into their wardrobes, , fashionistas have been snapping - up the Austin floral print t midi dress, which features s angel sleeves, slits up each h thigh, and cut-out detailing g on the back.
It went on sale on Friday and d sold out quickly online, with h many stores also reporting g that they had run out of stock. . One prominent fashion blogger, Emma Rose Thatcher, shared a picture of herself in the floral dress with her 40,000 Instagram followers, correctly predicting it was ‘set to be a sell-out’.
She was joined in her praise by affordable fashion enthusiast Lizzi Richardson, fashion buyer Emma Kehoe, and fellow blogger Joey Taylor, who all posted photographs of themselves in the dress.
And when Topshop shared a picture of the item on its Instagram account, the post received more than 25,000 ‘likes’ from suitably impressed shoppers.It is not unusual for high street items to sell out after they are worn and promoted by celebrities or fashion bloggers.
When Holly Willoughby, a brand ambassador for Marks & Spencer, made her debut on I’m a Celebrity, the £255 Grenson boots she wore sold out almost immediately.
The TV presenter’s daily Instagram fashion update provides shoppers with plenty of ideas, regularly resulting in items at M&S, Zara and others to vanish from the shelves as shoppers seek to imitate her.
‘Set to be a sell-out’