Opera’s se­cret weapon: Davina

Daily Mail - - Brexit In Crisis - By Jen­nifer Ruby Se­nior Show­busi­ness Cor­re­spon­dent

IT is of­ten seen as a recre­ation for the elite. But one opera house hopes stars such as Holly Wil­loughby and Davina McCall can bring in a wider au­di­ence.

Stu­art Mur­phy, di­rec­tor of the English Na­tional Opera, is invit­ing pop­u­lar celebri­ties to at­tend per­for­mances and then tweet about them, thus boost­ing ticket sales.

‘The ef­fect has been amaz­ing. A cer­tain au­di­ence is like, “OK, they’re peo­ple I be­lieve when they’re sell­ing sham­poo or love watch­ing on a TV show... I’ll give it a go”,’ he told the Daily Tele­graph. ‘And I think that’s one of the en­gines un­der­neath our growth of the box of­fice.’

He is said to have a chart which ranks stars such as co­me­dian Alan Carr and a num­ber of Chelsea foot­ballers along­side the size of their so­cial me­dia fol­low­ing.

TV pre­sen­ter Miss Wil­loughby at­tended the ENO’s an­nual gala last year.

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