Young ditch boozy trips to look good on Instagram

YOUNG people are far more interested in looking good on Instagram when they go on holiday than getting drunk and having casual sex, according to Thomas Cook.

A year on from ditching its notorious Club 18-30 brand – once synonymous with cheap, rowdy, booze-fuelled holidays – the tour operator insisted the ‘age of foam parties and Brits behaving badly abroad is a distant memory’.

For decades, young Britons would flock to hedonistic destinations such as Ibiza and Magaluf for fun in the sun, but a poll by the holiday giant found just 10 per cent of 18 to 25-yearolds now rate partying as a prior

‘Wheatgrass smoothies’

ity, while 42 per cent said the local culture at destinations was most important to them, such as museums, galleries and ancient churches and temples.

Just one in ten said that getting a tan was important.

Thomas Cook abandoned its Club 18-30 brand last year in a bid to provide more stylish holidays for young people who want to post ‘cool pictures on Instagram’. A spokesman added: ‘Millennials want to look after their bodies, shy away from one-night stands and hangover fry-ups, and favour wheatgrass smoothies – which make for better Instagram fodder.’ Meanwhile Thomas Cook claimed it had even witnessed the ‘death of the holiday romance’, with the idea of hitting the dancefloor to couple up with a stranger now ‘ almost totally alien’ to younger people today. It said the spread of dating apps such as Tinder mean there is less incentive for holidaymakers to chat someone up in a bar or by the pool while on holiday than there was in previous generations.