Sainsbury’s red nose bin row

SAINSBURY’S has been accused of dumping hundreds of plastic Comic Relief red noses in a bin.

The novelties, which the supermarket claims to recycle, were spotted behind Sainsbury’s in Preston Park, Brighton.

They had been thrown away by staff after they failed to sell the stock.

Angry mum, Steffi Lucas, posted pictures of the noses on Facebook, and said she would never buy one for her children as they end up in landfill. Others branded Sainsbury’s ‘disgraceful’ for throwing them away. The red nose has been the symbol of Comic Relief since 1985, but this year many fundraisers ditched the plastic toys. Comic Relief said it was supporting Sainsbury’s with its investigation into the apparent dumping. Sainsbury’s was approached for comment.