Backlash may save Percy Pig’s bacon
MARKS & Spencer is considering a U-turn on its controversial decision to change the recipe of its popular Percy Pigs sweets to make them vegetarian.
The company suffered a social media backlash this week after it emerged it has removed gelatine, which originates from pork, from the ingredients of the original, classic, version of the sweet.
The move was in line with a decision by other retailers to dramatically increase their vegetarian and vegan options.
The company said the decision to remove the gelatine was the result of four years of work, with a group of 250 customers trying different recipes.
While M&S said the changes did not affect the taste, critics said it gave them a soapy feel in the mouth and threatened a boycott.
Yesterday M&S said: ‘We are recruiting 100 mega fans to form the Percy Pig Panel to vote on whether a special edition – a classic Percy pack with the gelatine back in – should be introduced. This would sit alongside all of our other veggie-friendly gelatine free Percy pigs.’
Customers can volunteer to take part in the panel through the M&S Facebook and Twitter pages.