Back­lash may save Percy Pig’s ba­con

Daily Mail - - Life -

MARKS & Spencer is con­sid­er­ing a U-turn on its con­tro­ver­sial de­ci­sion to change the recipe of its pop­u­lar Percy Pigs sweets to make them veg­e­tar­ian.

The company suf­fered a so­cial me­dia back­lash this week af­ter it emerged it has re­moved gela­tine, which orig­i­nates from pork, from the in­gre­di­ents of the original, clas­sic, ver­sion of the sweet.

The move was in line with a de­ci­sion by other re­tail­ers to dra­mat­i­cally in­crease their veg­e­tar­ian and ve­gan op­tions.

The company said the de­ci­sion to re­move the gela­tine was the re­sult of four years of work, with a group of 250 cus­tomers try­ing dif­fer­ent recipes.

While M&S said the changes did not af­fect the taste, crit­ics said it gave them a soapy feel in the mouth and threat­ened a boy­cott.

Yes­ter­day M&S said: ‘We are re­cruit­ing 100 mega fans to form the Percy Pig Panel to vote on whether a spe­cial edi­tion – a clas­sic Percy pack with the gela­tine back in – should be in­tro­duced. This would sit along­side all of our other veg­gie-friendly gela­tine free Percy pigs.’

Cus­tomers can vol­un­teer to take part in the panel through the M&S Face­book and Twit­ter pages.

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